In today’s market — where land is limited, buyers are more demanding, and profitability shapes every decision — sports facilities are no longer just a lifestyle accessory. They have become a real and measurable lever for value creation in residential, mixed-use, and tourism projects.
Direct Asset Appreciation
Incorporating a golf course, padel courts, or a high-quality gym typically translates into a direct increase in land value and unit prices:
- United States: Homes adjacent to golf courses achieve premiums between 15% and 30%.
- Spain: In areas such as the Costa del Sol, sports-oriented communities can reach values up to 25% higher compared to similar non-sporting developments.
- Asia: In countries like China, Thailand, or Indonesia, sport has become a symbol of status. Projects with golf or premium wellness clubs can increase asset value by as much as 30%, particularly among international buyers.
Boosting Developer ROI
- Faster sales cycles: Sports assets accelerate unit absorption.
- Higher average selling prices: The perception of quality and exclusivity allows positioning above the market.
- Recurring revenue streams: Well-managed clubs generate sustainable income through memberships, events, F&B operations, and rentals.
Sustained Value & Brand Power
Unlike decorative features that depreciate over time, sports facilities are long-term anchors of value. They help define the project’s identity, strengthen its market positioning, and foster long-term loyalty.
Success stories such as Sotogrande (Spain), Wellington (Florida), and Mission Hills (China) demonstrate how integrated sports infrastructure drives asset appreciation, attracts international capital, and enhances long-term resilience.
Key Figures Every Investor Should Know.
Returns vary depending on the country, the quality of the facilities, and the development model.
In Summary: Sports Assets Are Not a Luxury — They Are a Return-Driven Decision
Well-designed and professionally managed sports facilities are not an accessory expense. They are a strategic planning tool. They directly impact project performance, asset value, and long-term brand loyalty.
Investing in sport is not a trend.
It is a decision backed by data, results, and vision.
